E-commerce marketing and inbound logistics.

Marketing ends where logistics break.

Most e-commerce engagements stop at the "add to cart" event. That is the easy half. The hard half — the half that decides whether the brand survives — happens after the order. Inventory accuracy, shipping ETA honesty, post-ship communication, returns ergonomics, and the second-order email that decides if there's a third order. None of that is marketing's job in a normal agency. It is marketing's job here, because the customer doesn't know the difference.

What the engagement actually delivers.

1. Catalog + feed hygiene. Product titles, attributes, GTINs, structured data. Most performance ceiling problems are catalog problems wearing a creative costume.
2. Product-page optimization. One template that ranks organically, converts on paid traffic, and renders shoppable on Google's free listings. Schema validated. Above-the-fold tested.
3. Paid acquisition system. Meta + Google + selective TikTok, scaled around contribution margin per cohort, not blended ROAS.
4. Lifecycle email + SMS. Welcome, browse, cart, post-purchase, win-back, VIP. Built in Klaviyo or your CRM of record. Authored to your voice, not from a template library.
5. Post-ship loop. Order confirmation honesty, shipping update tone, unboxing trigger, review request timing, attachment offer at the right moment. A surprising amount of revenue lives in this last 1% of the funnel.

Stacks I work in fluently.

• Shopify and Shopify Plus — primary.
• WooCommerce when migration cost outweighs upside.
• Klaviyo, Postscript, Attentive on the lifecycle layer.
• Triple Whale, Northbeam, or first-party SQL warehouses for attribution.
• 3PLs (ShipBob, ShipMonk) wired into the post-ship comms layer.

What we don't do.

We don't optimize for blended ROAS. That number lies. We optimize for new-customer contribution margin and repeat-cohort retention — the two numbers that decide whether the business compounds or burns.

We don't take dropship-only catalogs with no inventory control. The marketing tactics work; the customer experience can't. Honesty before revenue.