Service · 03 · Real Estate
High-volume real estate, hyper-local search.
Schema, neighborhood content, and high-intent campaigns for agents and brokers across Miami, Bay Harbor, Coral Gables, Surfside, and the rest of Dade. Built for the buyer who already knows the zip code they want.
Zillow already won the generic query.
"Homes for sale Miami" is not your battle. It will never be your battle. The portals own that query, they own the schema, and they own the inventory feed. Trying to outrank them on the head term is the most expensive way to lose money in real estate marketing.
The win is two layers down: "3-bedroom waterfront under $2M Bay Harbor Islands," "luxury rentals Brickell with den and parking," "new construction Coral Gables with elevator." The buyer who types that has done the work. They are 30 days from a contract. That is the search the portals do badly and the agents almost never target.
What the engagement actually delivers.
- Neighborhood pillar pages. One per submarket you actually farm. Property types, price tiers, schools, walk-scores, recent sales, and a defensible point of view. Not a Wikipedia summary.
- Listing-level optimization. Schema (RealEstateListing, Place, GeoCoordinates, Offer), photo SEO, and a structured description template that earns rich results.
- Buyer-intent paid campaigns. Google + Meta, audiences segmented by life event (relocation, school district, downsize) and verified against the actual MLS inventory in that submarket.
- Lead routing + speed-to-lead. Median first-touch under 12 minutes, 7 days a week. The lead that gets a call in the first hour closes 3× more often than the one that gets a call in the first day.
- Agent-personal authority sites. If the brokerage site is the constraint, we ship a separate agent-branded site that ranks for the agent's own neighborhoods without competing with brokerage assets.
Markets I work in.
- Miami-Dade — Brickell, Edgewater, Coconut Grove, Coral Gables, Pinecrest, Bay Harbor, Surfside, Sunny Isles.
- Broward — Las Olas, Fort Lauderdale Beach, Aventura adjacent.
- Selective Palm Beach engagements.
- Spanish-language buyers explicitly served.
What we don't do.
We don't run "Just listed / Just sold" Facebook campaigns to a custom audience of your warm contacts and call it lead generation. That is a nurture activity. We don't promise leads we can't attribute. And we don't take engagements where the agent isn't willing to answer a phone within an hour — because the math doesn't work otherwise.