Fractional marketing direction.

You don't need another vendor.

If you're reading this, you probably already have a Meta agency, an SEO contractor, a designer on retainer, an email freelancer, and a CRM consultant nobody calls back. The work is happening; the work is not connected. Each vendor optimizes their slice. Nobody owns the whole.

Fractional direction is the missing role. Same authority as an in-house CMO. Same accountability. Without the salary, the equity ask, the recruiter fees, or the 14-month onboarding curve.

What the engagement actually delivers.

1. One operator. Me. The same person on the strategy call is the same person reading your P&L, the same person writing the brief to the agency, and the same person on the phone when something breaks.
2. One dashboard, four KPIs. Whatever vertical you're in, the dashboard reduces to four numbers that decide whether the business is healthy this month. Read in 90 seconds.
3. One decision per month. A monthly review where exactly one consequential change is made. If a vendor isn't moving the four KPIs, they get replaced. If a channel isn't, it gets cut. Even if it was my idea.
4. Vendor management. Briefs, contracts, performance reviews. You stop being the bottleneck for everything that needs my approval.
5. Direct access. WhatsApp, email, phone. Same-day response on weekdays. Same-week response on weekends. No account manager between us.

Who this is for.

• Founders past $1M ARR who can't afford a full-time CMO yet.
• Practices and clinics with 1–4 locations and inconsistent monthly performance.
• Agencies that need a senior strategist on a specific account without hiring one.
• Holding companies overseeing 2–4 portfolio brands.

Who this is not for.

Pre-revenue businesses still finding product-market fit. Founders who want a yes-person. Operations where marketing reports to a committee. The framework requires a single decision-maker on the client side; a marketing director without a counterpart cannot close the loop.

Engagement structure.