2026.04.09
CPL is not a marketing metric.
It's a pricing metric. Miss that, and you'll buy the wrong solution twice a year — once at the start of the campaign, once at the post-mortem.
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2026.03.21
How to measure an LLM agent that actually bills.
Four KPIs, two dashboards, one kill switch. Everything else is a demo dressed up as production.
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2026.02.14
AI theater: a bestiary.
Five species of vendor calling it "AI" when it's really just a template, a wrapper, or a junior with a chatbot tab open.
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2026.01.30
Against the infinite retainer.
Why I charge by delivered system, not by accumulated hours — and how to check whether your current arrangement is actually working.
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